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Designing the Future of Digital Interaction
A fusion of strategic thinking and aesthetic precision to elevate your brand's digital presence.
Great design isn't just about making things look beautiful; it's about translating complex business needs into intuitive, human-centric experiences.Gabrielle Smoller
Strategic Vision & Execution
I believe that the most effective design solutions emerge at the intersection of empathy, strategy, and meticulous craftsmanship. My approach is rooted in understanding the core 'why' behind every project before defining the 'how'.
By bridging the gap between user needs and business objectives, I lead teams to create digital products that are not only visually compelling but fundamentally drive growth and engagement.
Expertise
Core Capabilities
A multidisciplinary approach to design, blending strategic thinking with meticulous execution to build enduring brand experiences.
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Campaign Direction
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Digital Storytelling
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Customer Journey Mapping
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Cross-functional Leadership
Experience
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Led creative direction for multiple consumer brands, enhancing brand identity and engagement.
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Owned visual execution across social, paid, e-commerce, retail, and packaging, ensuring cohesive brand representation.
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Translated insights, trends, and performance data into creative concepts.
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Defined campaign systems and visual storytelling frameworks to streamline creative processes and enhance audience connection.
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Manage and mentor designers to foster a culture of creative excellence and continuous growth.
Education & Credentials
Master of Science in Design & Innovation
Northwestern University
Summa Cum Laude
Class of 2020
Bachelor of Arts in Psychology
University of Michigan
Minor in Cognitive Science
Class of 2018
Professional Certifications
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Nielsen Norman Group UX Certification NN/g • Specialty in Interaction Design
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Certified Scrum Product Owner (CSPO) Scrum Alliance • Agile Methodology
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Advanced Enterprise Design Thinking IBM • Co-creator Level
Availability
Let's Create
Let's Create
Together
Currently accepting new projects. Let’s build something that makes a lasting impact and elevates your brand's digital presence.